Writing Portfolio
A compilation of writing excellence on behalf of Genesis Gonzalez.
Genesis Gonzalez,
Educational Leadership Doctoral Candidate.
A Writer. An Editor. A Storyteller.
With more than 10 years’ experience in communications; I’m adept at strategic planning, media relations, and brand management. Moreover, while my on-the-job experience has afforded me a well-rounded skill set, including strong interpersonal skills and great attention to detail, I excel at:
- Adapting messaging to address various constituents across media modalities.
- Strengthening diversity, equity, and inclusion through actions, interactions, and communications with others.
- Managing and motivating a creative team designed to work as a cohesive unit.
- Handling multiple assignments among competing priorities and tight deadlines.
In addition to my professional experience, I possess a solid educational foundation that includes a master’s degree in creative writing from National University, as well as my current role as a doctoral student in educational leadership from Capella University.
Specialized Qualifications
Media Relations
Seasoned public relations specialist with the ability to create positive relationships with national, regional, and local media. Experience serving as on-air PIO.
Crisis Communications
Seasoned public information officer with the ability to defuse, manage, and inform all parties, including media professionals, during a crisis situation. Create and implement a crisis communications plan that is distributed to executive leadership.
Content Marketing
Highly skilled marketing professional with the ability to create and edit marketing collateral that drives to high ROI.
Brand Management
Communications professional with the ability to reimagine a client’s reputation and brand among its local and national community partners. Collaborate with a comprehensive team of marketing professionals to drive positive results.